Jul 23
The Knol Launch is Upon Us
The big day is finally here, and Google has taken the wrappers off Google Knol. From the official announcement:
The web contains vast amounts of information, but not everything worth knowing is on the web. An enormous amount of information resides in people’s heads: millions of people know useful things and billions more could benefit from that knowledge. Knol will encourage these people to contribute their knowledge online and make it accessible to everyone.
The key principle behind Knol is authorship. Every knol will have an author (or group of authors) who put their name behind their content. It’s their knol, their voice, their opinion. We expect that there will be multiple knols on the same subject, and we think that is good.
I’ll be writing a series of posts over the next few days checking out reactions to the launch and the project itself. My wife and I did put together a quick knol on social media marketing, as a first experiment with the platform.
