Write Great Google Knols

Crawford Killian has been writing longer than most of us web-types have been alive. He’s on the third edition of his book Writing for the Web 3.0. I’ve been reading his blog for quite a while, and he recently posted a series of great web writing tips:

4. Keep paragraphs short.
In most fonts used on websites, six or seven lines should be enough for a paragraph. Even if it’s a long, complex idea that belongs in a long paragraph, break it up. A long, solid mass of screen text will discourage too many potential readers.

5. Put a little white space between paragraphs.
A short line at the end of a paragraph isn’t enough of a break. Just one hit on the Return key can make a world of difference in helping people read your text.

Given the name of this blog, I had to get around to this sort of thing sooner or later. I’ll been composing some tips of my own, and finding others in the days ahead.